Overview
- Complex and other coverage say NFL Sunday Ticket, now distributed through YouTube and YouTube TV, is reported to cost $240 for new subscribers and $480 for returning customers.
- YouTube TV serves as the gateway for many national broadcasts by carrying CBS, FOX, ESPN and NFL Network, while Sunday Ticket provides out-of-market 1 p.m. and 4:25 p.m. games that local broadcasts block.
- Exclusive rights are split across many platforms this season, with ESPN/ABC holding Monday Night Football and the Super Bowl, NBC carrying Sunday Night Football, Prime Video hosting Thursday Night Football, and Netflix airing select special games.
- Using listed subscription prices and the YouTube-hosted Sunday Ticket fee, reporting aggregates season totals at roughly $810 for new Sunday Ticket buyers and around $1,050 for existing buyers when fans seek full access.
- The fragmentation continues a long trend of NFL rights moving from local and linear TV to cable and streaming, which raises costs for viewers and increases the commercial value of exclusive broadcast packages.