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Warner Music to Acquire Revelator in Bet on Indie Distribution Tech

The deal extends Warner's push into tech-driven services for independent artists.

Overview

  • Warner Music Group said Wednesday it signed a definitive deal to buy Revelator, with closing targeted for next quarter and no price disclosed.
  • The B2B platform, founded in 2012, provides digital distribution, rights management, royalty accounting, and real-time analytics for hundreds of clients.
  • Warner plans to fold Revelator’s software into its global operations and ADA while keeping service for current Revelator customers.
  • CEO Robert Kyncl and founder Bruno Guez said the partnership will combine Revelator’s tools with Warner’s scale to support more labels and artists.
  • The move follows major-label buys of indie distributors, including Virgin Music’s $775 million Downtown purchase that faced EU scrutiny and Concord’s acquisition of Stem.