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Wardogs Sells Two Million Copies in Early Access, Peaks at 428,666 Players

Bulkhead’s unexpected sales revived the studio’s finances after investor exits.

Overview

  • Wardogs entered Steam Early Access on September 10 and converted massive wishlist interest into roughly two million sales in about five days while peaking at 428,666 concurrent players, according to developer posts and SteamDB figures.
  • The launch strained infrastructure with long login queues, expired Steam tickets, waves of wrongful anti‑cheat bans and multiple server restarts, and the team deployed hotfixes, maintenance patches and reversals for affected accounts to stabilize service.
  • Analysts and reporting place total sales and revenue above the developer’s initial announcement, with one analytics firm estimating about 2.2 million copies and roughly $70 million in revenue since launch.
  • Bulkhead’s CEO, Joe Brammer, has publicly defended a studio culture that expects in‑office work and periodic crunch, comments that have generated controversy even as the company emphasizes selective player feedback and control over the game’s design.
  • The studio says Wardogs will remain in Early Access with planned seasonal content, no Early Access monetization, and a console release targeted for 2028, a roadmap that could reshape expectations for live‑service scaling and studio hiring practices.