Overview
- Walmart announced on Monday, Aug. 31, 2026, that the limited-edition Chicken Purse will go on sale at 8 a.m. ET on Sept. 1 through SparkShop.com and at the Walmart Welcome Center in Bentonville, Arkansas.
- The oversized clutch comes in two styles, Traditional and Lemon Pepper, each priced at $5.97 to match the retailer’s rotisserie chicken price.
- The release includes themed accessories: miniature bag charms priced at $5.97 and Great Value hot sauce and seasoning charms priced at $4 each.
- Walmart says the item responds to strong customer interest in its deli chicken, citing roughly one in 12 shoppers who buy a rotisserie chicken annually and more than 15,000 social media mentions in the past year.
- The drop follows a wider food-as-fashion trend and represents a deliberate move to monetize product fandom through limited timed releases that drive earned publicity and in-person traffic.