Overview
- Walmart de México y Centroamérica appointed Karthicka Krishnasamy as VP of eCommerce to drive an integrated, omnichannel operation.
- Krishnasamy most recently led omnichannel growth, customer experience and value‑added services at Walmart U.S., with prior roles at Sam’s Club and other major retailers.
- The shift follows mixed digital results in Mexico, with eCommerce sales up 14.4% in Q1 and digital penetration at 7.7%, while marketplace gross merchandise value fell 14.4%.
- Walmart is leaning into asset monetization, as Bait, its mobile service, reached 26.6 million users with 48% growth, and Walmart Connect, its retail media unit, lifted revenue 33%.
- Mexico offers scale for this strategy, with about 90% urban store coverage, more than 77 million online shoppers and a last‑mile market above $15 billion that rewards a seamless experience.