Overview
- Walmart de México and Bodega Aurrerá began the campaign on Thursday, August 20, 2026, and will keep prices fixed through November 20 across more than 3,000 stores and the retailers' digital channels.
- The commitment covers over 4,000 high-rotation items that include pantry staples, fruits and vegetables, meats and other perishables, cleaning and hygiene products, pharmacy items, baby goods and pet supplies.
- Company executives say product selection came from customer purchase data and several weeks of supplier coordination to pick items that appear frequently in household shopping baskets.
- Walmart will mark participating goods with 'Precios que no se tocan' signage but has not published a single nationwide price list and warns final prices can still vary by store.
- The move complements Walmart's existing low-price programs and PACIC and could give families clearer short-term budgets while shifting the chain away from concentrated short-term promotions.