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Walmart Cuts Walmart+ to $49 and Gives Paid Members 24-Hour Early Access to June Deals

The half-price membership is meant to drive paid sign-ups so members can buy limited-supply online 'hot Deal drops' before the sale opens to the public.

Overview

  • Walmart is offering an annual Walmart+ for $49 and opened its Walmart Deals event on June 22 with a paid-member 24-hour early-access window that begins at 12:01 a.m. ET.
  • Early access covers a curated set of online-only 'hot Deal drops' that are sold while supplies last and only paid Walmart+ members can use the early window.
  • Customers on $1 trials and some free student or Assist trials are not eligible for early access, so you must be a paid subscriber to get member-only drops.
  • Walmart+ includes free local grocery delivery on qualifying orders with a $35 minimum, free shipping on many items with no minimum, fuel discounts, a streaming choice between Paramount+ Essential or Peacock Premium, and optional one-hour express delivery for an extra fee.
  • Walmart timed the promo to start before Amazon Prime Day, a move that could steer deal hunters to Walmart for limited-quantity items and make the membership pay off quickly for frequent grocery or online shoppers.