Overview
- A deal announced Tuesday between Walmart and French ad‑tech firm Vibe.co will fold Vibe’s self‑serve connected‑TV (CTV) platform into Walmart Connect, subject to the Hart‑Scott‑Rodino waiting period and other customary closing conditions.
- Walmart said the transaction is expected to close by the end of its fiscal 2027 and that it does not expect the deal to affect its fiscal‑year 2027 sales or operating income guidance.
- Vibe.co offers self‑serve campaign activation, AI optimization, direct supply integrations and closed‑loop measurement, and the founders Arthur Querou and Franck Tetzlaff are expected to join Walmart Connect after closing.
- Multiple industry reports cite an estimated valuation in the roughly $1.0 billion to $1.4 billion range, though Walmart has not disclosed financial terms of the agreement.
- The acquisition builds on Walmart’s prior CTV moves, including the VIZIO purchase, and aims to use Walmart’s first‑party commerce data and Vibe’s ad‑tech to make streaming ads accessible and measurable for SMBs while competing for CTV ad dollars with major tech and retail‑media players.