Overview
- Walmart has launched Subway ordering through its app and website in select stores in Connecticut, Florida, Georgia, Ohio, Pennsylvania and Texas with eligible customers able to get sandwiches delivered in 30 minutes or less.
- The company says the integration will expand to about 1,400 Walmart locations by late summer as its first in-restaurant tie-up inside the Express Delivery flow.
- Customers can place standalone Subway orders or add Subway meals to regular Express Delivery grocery orders and can browse and customize the full Subway menu inside the Walmart shopping experience.
- Orders are routed into in-store restaurant point-of-sale systems and Walmart says it uses AI to time sandwich prep with last-mile delivery; the retailer also promises menu prices consistent with in-store pricing and a flat Express Delivery fee.
- Executives frame Subway as a starting point for allowing other in-tenant restaurants to join and the move positions Walmart to compete with Amazon and third-party apps such as DoorDash and Uber Eats by using its 4,600-plus store network for fast fulfillment.