Wall Street Turns Positive on Intuit as Company Halts Insider Sales and Speeds Buybacks

Overview

• Morgan Stanley named Intuit a Top Pick with an Overweight rating and a $580 target, citing stronger web traffic, two upcoming product cycles, and the chance for clearer tax-season readouts in fiscal Q3.
• Intuit said its founder and top executives ended all pre-set Rule 10b5-1 stock sale plans and it plans faster share repurchases, with $1.8 billion bought in the first half and about $3.5 billion still authorized.
• Rothschild & Co Redburn raised the stock to Buy with a $700 target, arguing QuickBooks and TurboTax are hard to displace with AI because of rich data, rules-heavy workflows, and network effects, and it sees mid-teens growth over five years.
• Other firms offered mixed views, with BNP Paribas Exane lifting its rating to Neutral with a $463 target and floating a possible Mailchimp sale that could raise $1.5–$2.0 billion, while TD Cowen kept a Buy at $633 after the buyback plans surfaced.
• The shares are down about 31% this year, creating a gap with bullish targets that analysts say improving tax-season trends and a 12%–13% revenue growth outlook for fiscal 2026 could help close.