Overview
- Hot Honey crisps arrive Monday in six-pack format with a recommended price of £2.15, according to Walkers.
- The new flavour joins the core range and extends the Flavours of the World line-up that includes Sticky Teriyaki and Masala Chicken.
- Walkers is running a Golden Potato promotion with more than 500,000 in-pack prizes, including five £10,000 wins.
- Packaging now features a sun-inspired logo and founder Henry Walker’s signature, with the 45% Less Salt range to be renamed Walkers Lightly from mid-February.
- Specific supermarket listings have not been announced, and Walkers frames the launch around a reported 174% rise in hot honey searches over three years.