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Wales Poised to End Labour’s Grip as Plaid Cymru and Reform UK Lead Polls

Rising Welsh-first identity coupled with frustration over services is reshaping loyalties before the 7 May Senedd vote.

Overview

  • Polling for the Welsh Parliament (the Senedd) shows Plaid Cymru and Reform UK in front, with Labour down at roughly 10–17% and a recent forecast putting it near 12 of 96 seats.
  • Plaid Cymru leader Rhun ap Iorwerth is cast as the likely beneficiary of the shift, with observers calling him the favorite for first minister if Plaid turns polling into wins.
  • Identity now predicts votes in Wales, as researchers find Welsh-only and Welsh-first voters moving toward Plaid Cymru while British-only identifiers tend to back Reform UK.
  • Concerns about devolved services, including reports of an NHS Wales in crisis and slipping school results, are pushing many voters to consider alternatives to Labour.
  • Local Labour figures describe Keir Starmer’s Westminster party as toxic on the doorstep in places like Neath, stoking fears of third-place finishes and a break with a century of dominance.