Overview
- Hilton and Reuben Brothers signed a management agreement on Tuesday to convert the W South Beach at 2201 Collins Avenue into Waldorf Astoria Miami Beach with Hilton managing the relaunched hotel.
- The property is due to close for a substantial renovation in mid‑August 2026, with Marriott’s site showing no availability after Aug. 17 as bookings are removed ahead of the work.
- Planned physical changes announced by Hilton include 348 ocean‑view suites with private balconies, a redesigned arrival experience with a new lobby and Peacock Alley, expanded food and beverage outlets, a curated spa and an upgraded 48,000‑square‑foot pool deck with private cabanas.
- Reports say the transition could lead to the permanent termination of nearly 340 existing staff members, a developing detail that has not been fully confirmed by all parties.
- The relaunch will add Waldorf Astoria to Hilton Honors and strengthen Hilton’s luxury presence on Miami Beach while fitting Reuben Brothers’ broader strategy of investing in high‑profile Waldorf Astoria properties.