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VW and Stellantis Push EU ‘Made in Europe’ EV Label With CO2 Bonus

The plan ties eligibility for subsidies to strict European content rules.

Overview

  • Volkswagen CEO Oliver Blume and Stellantis CEO Antonio Filosa proposed binding criteria for a new EU label covering production, drivetrain, battery cells and key electronics.
  • Vehicles meeting the standard would receive a label plus preferential access to purchase incentives and public procurement.
  • The executives called for a CO2 bonus for labeled EVs, with potential fleetwide recognition if a large share meets the requirements.
  • They framed the push as industrial policy to bolster European battery cell capacity and supply resilience, rejecting protectionism.
  • Green leader Franziska Brantner welcomed the move as a step toward a genuine European industrial strategy, while no formal EU policy change has been announced.