Overview
- Volvo Car Korea will reduce EX30 and EX30 Cross Country prices from March 1, lowering the Core by 7.61 million won to 39.91 million won and trimming the Ultra and Cross Country Ultra by 7 million won to 44.79 million won and 48.12 million won.
- With Seoul subsidies applied, estimated effective prices fall to about 36.7 million won for the Core, 41.58 million won for the Ultra, and 42.54 million won for the Cross Country Ultra, with totals varying by region.
- CEO Lee Yoon-mo said the move followed “intense discussions” with headquarters, highlighting the strategic priority of the Korean market.
- The repricing counters stepped-up competition in Korea, where Tesla cut Model Y prices, Kia discounted EV5 and EV6 models, and BYD entered with lower-cost compact EVs.
- Separately in the U.S., Belgian-built EX30s are now on sale starting at $38,950 plus $1,395 destination, offering a 69 kWh single-motor setup with an estimated 261-mile range or a dual-motor variant with up to 422 hp.