Overview
- Volvo says the project is in early planning and has not been approved.
- Retailer pressure and rising US full-size luxury SUV sales in 2025, up 16%, are driving the study.
- A plug-in hybrid is the leading near-term powertrain choice based on preferences in key markets.
- The Charleston, South Carolina plant is viewed as the likely build site; it already makes the EX90 and Polestar 3, with XC60 output due in 2027 and a future PHEV confirmed.
- Platform options under evaluation include an updated Volvo SPA and Geely/Zeekr architectures like those related to the Zeekr 9X, with sizing constrained to remain viable outside the US.