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Volkswagen Sets 2027 Atlas Price Hike While Adding Bigger Screens, More Luxury and Tow Prep

The company is moving the Atlas upmarket by raising entry pricing and upgrading tech, comfort and factory towing on higher trims.

Overview

  • Volkswagen published official 2027 Atlas pricing with a starting MSRP of $43,135 including a $1,525 destination charge and a $2,000 premium for 4Motion all-wheel drive.
  • Trim pricing rises across the range with the SE w/ Technology at $47,135 (FWD) or $49,135 (AWD), the SEL R-Line at $53,635, and the SEL Premium R-Line at $58,135.
  • The base SE now includes expanded standard tech such as a 10.25-inch digital instrument cluster, a 12.9-inch center touchscreen, nine-speaker audio, Qi2 wireless charging and seven USB-C ports.
  • All models retain the 2.0-liter turbocharged EA888 four-cylinder paired to an eight-speed transmission but output increases to 282 hp and 258 lb-ft, and selected trims receive a factory hitch and trailer brake controller rated for up to 5,000 pounds.
  • Volkswagen says the refreshed Atlas will reach U.S. dealers in the coming weeks and will continue to be built at its Chattanooga, Tennessee plant, a move that could push buyer costs higher as the brand leans toward more premium features.