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Volkswagen Overtakes Tesla as Europe’s Top EV Brand in 2025

A broadened ID lineup drove a 56% jump in VW’s European BEV sales in a market that grew nearly 30%.

Overview

  • Volkswagen registered 274,417 BEVs in the EU, UK and EFTA in 2025, topping Tesla’s 238,765, according to Dataforce.
  • European battery-electric registrations rose about 30% to 2,582,595 last year on the same dataset.
  • Tesla’s Model Y remained Europe’s best-selling EV with 151,331 units despite a 28% drop, with the Model 3 ranking third at 86,261.
  • VW’s ID.4 reached 80,123 sales (up 23.8%), the ID.3 hit 78,667 (up 44.4%) and the ID.7 climbed to 76,368 (up 137.2%).
  • Beyond BEVs, VW led Europe in plug-in hybrids, petrol and diesel sales in 2025, while BYD took the global EV sales crown from Tesla.