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Volkswagen Launches OTA Power Upgrade for ID.3 Pro via Subscription or One‑Off Purchase

The move extends VW's Functions on Demand strategy to performance features.

Overview

  • The software activation raises output from 150 kW (204 PS) to 170 kW (231 PS) on 2025 ID.3 Pro models, matching the Pro S peak; torque increases to 310 Nm and 0–100 km/h is expected near 7.1 seconds.
  • Pricing is €18.90 per month, €189 per year, or €629 one‑time, with activation after purchase via the in‑car shop or VW website using a Volkswagen ID, an active VW‑Connect contract and software version 3.2.1.
  • Volkswagen says WLTP range and energy consumption remain unchanged, top speed stays 160 km/h, and vehicle documents already list 170 kW so no re‑registration or insurer update is required.
  • If a subscription is canceled the car reverts to 150 kW, while a one‑time unlock remains tied to the vehicle and persists through resale.
  • UK reporting indicates Pro and Pro S cars are delivered limited to 204 PS with full output unlocked for a fee, reflecting market‑specific implementation and renewing criticism of paywalls for built‑in capability.