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Vogue Pairs Streep and Wintour as ‘Devil Wears Prada 2’ Rolls Out Final Trailer and Tokyo Premiere

The campaign turns fashion’s gatekeepers into co-stars to sell the sequel.

Overview

  • Vogue revealed its May cover Tuesday with Meryl Streep and Anna Wintour, whose interview includes Wintour saying she called Streep about early sequel rumors and later heard, “I think it’s going to be all right.”
  • The cast’s tour reached Tokyo on Monday, where Anne Hathaway wore Valentino haute couture with Rockstud heels and Meryl Streep chose a Chanel Métiers d’Art knit jacket-and-skirt set.
  • 20th Century Studios released the final trailer Tuesday, confirming the May 1 theatrical debut and featuring the original song “Runway” by Lady Gaga and Doechii.
  • A limited-edition print of the film’s fictional magazine, Runway, launches April 13 with pop-up newsstands in major cities and a matching online issue.
  • The sequel reunites Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci with director David Frankel and writer Aline Brosh McKenna, and adds Kenneth Branagh, Simone Ashley, Lucy Liu, and B. J. Novak, as fashion commentary weighs how the new wardrobe choices signal power and product placement.