Overview
- TikTok also honored the Mexican startup with the View from the Top and Go Big or Go Home campaign awards at its Creative Partner Summit LATAM.
- The top regional partner title reflects TikTok’s assessment of creativity, service quality, campaign volume, business results, and client satisfaction.
- VKNG reports surpassing 30 billion video views, building about 60 million followers, and working with more than 300 brands since its 2021 founding by Diego A. Díaz.
- The company positions itself as an end-to-end creative ecosystem with data and AI capabilities and operates VKNG SAGA for live shopping and shoppable content.
- Coverage cites Accenture and Statista estimating social commerce at roughly 19% of global e-commerce and noting that about 42% of Mexican consumers buy through social platforms.