Overview
- Vivo updated its India online store on Tuesday to list the X300 FE 12GB+256GB at Rs. 89,999 and the 12GB+512GB at Rs. 99,999, a total increase of Rs. 10,000 since the phone launched in May.
- Multiple outlets report that the company gave no formal reason for the revisions and that rising DRAM and NAND prices linked to AI and data‑centre demand are driving component cost pressure across the industry.
- The handset’s hardware and specifications remain unchanged from launch, so the price shifts change the model’s value and competitive position rather than its features.
- Vivo and retailers are offering instant bank discounts (up to about Rs. 8,700) and exchange bonuses (up to about Rs. 16,000) that can bring the effective purchase price closer to pre‑hike levels.
- Gadgets360 reported on Wednesday that Vivo added an 8GB+256GB entry variant at Rs. 84,999, a move that keeps the range accessible on paper but still raises the practical entry cost versus the original launch price and places the phone against rivals such as the OnePlus 15 and Oppo Find X9.