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Vivek Oberoi Moves Delhi High Court to Shield Personality Rights From AI Misuse and Impersonation

The petition asks for a sweeping order to stop alleged deepfakes, impersonation, unauthorised merchandise.

Overview

  • Oberoi filed a civil suit on February 4 in the Delhi High Court seeking protection of his name, image, voice and likeness from unauthorised use.
  • The case names Collector Bazar, ZoomMantra and Indiacontent along with unidentified John Doe defendants said to be running fake accounts and selling unlicensed goods.
  • Relief sought includes a permanent injunction, an omnibus John Doe order and takedowns of postcards, posters, videos and social media posts that allegedly misuse his identity.
  • The petition cites AI‑generated and deepfake content depicting obscene or derogatory material and warns of reputational damage, false endorsements and commercial loss.
  • Legal claims invoke constitutional rights under Articles 19 and 21 and performers' and moral rights under Sections 38, 38A and 38B of the Copyright Act, aligning with recent celebrity actions seeking similar protections; the suit is pending.