Overview
- Visa, which launched its “Tap In” campaign Monday, features Jason Sudeikis with cameos from Lamine Yamal, Erling Haaland, Jorge Campos and announcer Andrés Cantor as part of its role as FIFA’s payment partner.
- Chief marketing officer Frank Cooper says the work stresses trust, speed and security in payments, including zero‑liability protections as fraud risks rise.
- Fans can register for prizes such as match tickets and Jeff Hamilton jackets, and extra rewards will unlock each time a tap‑in goal is scored during the tournament.
- Visa is extending the campaign through a Pharrell Williams Joopiter art collection and Tap In Studio spaces at select stadiums where fans can view the works.
- Cooper says Visa has kept its revenue and cross‑border targets for the World Cup despite affordability and geopolitical concerns that could affect some fans.