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Visa-Backed World Cup 2026 Promotions Go Live in Mexico and Argentina

The campaigns tie everyday card or wallet spending to instant rewards or sweepstakes entries to boost digital payment use.

Overview

  • Mercado Pago’s Mexico offer runs March 2–April 5, awarding an in‑app digital scratch card for each purchase over MXN 200 with the Mercado Pago Visa credit card.
  • Carlos Vela serves as the face of Mercado Pago’s initiative, which the company says supports a shift away from cash in Mexico.
  • Banco Macro’s Argentina promotion is open through April 30, granting one chance per ARS 1,000 spent with Visa Macro cards, with MODO, Apple Pay or Google Pay payments multiplying chances by five.
  • The Banco Macro/Visa sweepstakes will award 38 two‑person packages that include match tickets, round‑trip airfare from Buenos Aires, Visa hospitality, four hotel nights, meals, transfers, a $400 prepaid card, merchandise, cultural activities and 24/7 support.
  • Both partners present the offers as efforts to expand digital payments and inclusion, noting Mercado Pago’s estimate that about 30% of its Visa credit cards went to first‑time holders.