Overview
- Virgin Red reports 31.2 billion points redeemed in the UK in 2025 (+13% year over year) and 13.6 billion in the US (+18%).
- The findings draw on its Points Index and a OnePoll survey of 2,000 adults, which says the typical person has enjoyed three “trips of a lifetime.”
- Points play a central role for travelers, with 71% of UK respondents using them to help book dream trips, 77% of US respondents using them toward flights, and 33% using them for upgrades.
- Redemption patterns show UK spikes in May and July with a peak in September, while US activity surges during holidays with the biggest jump in November.
- Top wish-list destinations include the Great Barrier Reef, the Maldives and Tokyo for UK respondents, and Hawaii, Rome and Paris for US travelers; Virgin Red says travel accounts for 86% of member point spending.