Overview
- The airline revealed a custom-painted Boeing 737-800 featuring Woody, Buzz Lightyear and Jessie as its first co‑branded livery in almost a decade.
- A coordinated campaign begins in early June with Toy Story 5 giveaways and colouring packs from June 1 and a themed in‑flight game on domestic services from June 15 to July 19.
- Passengers will see expanded Toy Story content in the in‑flight entertainment system, special Velocity Frequent Flyer member screenings, and a competition offering a Pixar‑themed trip to Tokyo.
- Virgin Australia will introduce 'Toy Tickets' so children can request personalised boarding passes for their soft toys, an idea inspired by a reunion of a lost teddy on a previous flight.
- The partnership with The Walt Disney Company Australia positions the airline to use nostalgia and family-focused experiences to boost brand goodwill and engagement across its domestic network.