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Virat Kohli Launches One8 Global Premiere as Karan Aujla Performs and Viral Moments Follow

Kohli presented One8 as a made‑in‑India sportswear and lifestyle label with global ambitions, using a music‑and‑fashion crossover to broaden its appeal.

Overview

  • The One8 Global Premiere took place June 21 at the Yashobhoomi Convention Centre in New Delhi and drew thousands of fans and long queues outside the venue.
  • Punjabi singer Karan Aujla delivered a headline set and invited Virat Kohli on stage, producing widely shared clips of the two performing together that went viral on social media.
  • Kohli said Aujla’s song "Winning Speech" resonates with him, that he often listens to it before matches, and that the track reminded him of his late father.
  • Organizers positioned One8 as Kohli’s deeper entrepreneurial project in partnership with Agilitas—a made‑in‑India sportswear and lifestyle venture the team says is aimed at international expansion.
  • Reports noted an access model tied to One8 product purchases through the District app for entry to the event and Kohli’s on‑field availability remains subject to a fitness test scheduled for June 26.