Overview
- A TikTok video posted over the weekend by B. D. Powell appears to show three Classic Shakes move from $5.99 to $6.49 each immediately after the shopper selected the on-screen “No Tip” option.
- The kiosk displayed a message reading “Uh Oh! There has been a pricing update on one or more of your cart items” and returned the customer to the cart where the higher prices were shown.
- Shake Shack told reporters this behavior is not company policy and said it is investigating the incident with HMSHost, the licensee that operates the Salt Lake City airport kiosk system.
- Journalists and viewers warn the clip shows only timing not causation and note alternative explanations such as a software bug, screen lag, caching issues, or a coincident scheduled price change.
- The clip has drawn millions of views and renewed debate over tipping prompts at self-service kiosks, with consumer advocates advising customers to report suspicious point-of-sale behavior to local agencies or the FTC.