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Viral 'Taxi-Teller' Plate Pushes Ruhrpott Staple From Local Favorite to Cross-Border Fad

Platform tallies with packed meet-ups demonstrate the trend’s real-world impact.

Overview

  • Delivery platform Lieferando reports Taxi-Teller orders up nearly 170% in Lower Saxony since 2024, with additional growth in Baden-Württemberg, Hesse and Hamburg.
  • An event organized by influencers Ryko and Jan Schlappen in Porta Westfalica drew hundreds of fans and required traffic stewards outside a grill.
  • At Essen’s Nikolaus-Grill, owner Stergios Angelou says he now sells about 30–35 plates a day at €12.90 each, describing portions of roughly 300 grams of meat.
  • Claudia Müller of the German Nutrition Society warns a single serving can match a week’s recommended meat intake, alongside high calories, fat and salt.
  • The dish is popping up beyond Germany as Zurich imbiß Oder Wat began serving it this month, while social feeds feature dedicated accounts, contests, a location map and AI-generated fakes.