Overview
- The glossy, pink portraits circulating on social media mimic Rhode’s aesthetic but are AI-generated and not official collaborations from Hailey Bieber’s brand.
- Paid apps such as Glam IA and MIU AI offer preset ‘Rhode’-style templates that produce multi-image sessions, with Glam IA promoted via iOS and Android and a weekly cost cited around 176 Mexican pesos.
- Google’s Gemini is being used as a lower-cost option to create single images by uploading a photo and applying specific prompts, though each image requires a separate prompt.
- Mexican celebrities and influencers including Yeri Mua, Kuno, Maribel Guardia and Ninel Conde shared AI-made sessions, accelerating the trend’s spread and contributing to public confusion.
- Reports trace the trend to creative prompt packages like those from W(AI)RK Studios that replicate Rhode’s minimalist, glazed-skin look, with posts sometimes resembling polished campaign imagery.