Overview
- Schylling has paused new orders on its website, citing exceptionally high demand and directing shoppers to brick‑and‑mortar stores.
- Toy retailers report restocks disappearing within an hour, with customers lining up before opening and calling stores dozens of times a day.
- CEO Paul Weingard says the company sold roughly a year’s worth of NeeDoh in the first nine weeks of 2026, leaving inventories drained.
- Short supply has fueled resale markups and counterfeits, with TikTok Shop prices far above the $5–$6 retail and warnings about fakes on Temu, Alibaba/AliExpress, and eBay.
- Some stores have chosen not to restock because of customer conduct, even as the toys’ stress‑relief feel draws kids, students, and adults to hunt for them.