Overview
- Jacob Abrams Cohen posts daily five-kilometer runs in highly unconventional places, ranging from an elevator to a bed to a refrigerator.
- Krone reports his refrigerator video drew nearly nine million views and that his social following has grown to roughly 116,000.
- He launched the challenge to reach 100,000 followers and attract a sports-brand deal, hitting the follower target after about eight weeks, according to TAG24.
- Adidas left a supportive comment on one of his posts, but no sponsorship agreement has been announced.
- TAG24 reports he recently shared a candid account of past drug misuse and weight loss as part of the project’s personal backstory.