Overview
- A brief video of Cenat carrying a Vivet journal at Paris Men’s Fashion Week 2026 surpassed 10 million views, with reactions ranging from praise to claims the gesture was performative.
- Some online commenters compared his creative persona to Kanye West, while others viewed the display as part of a serious effort to build a real fashion label.
- Cenat attended Guillermo Andrade’s 424 fall-winter 2026–2027 show and Pharrell Williams’s Louis Vuitton men’s fall-winter 2026 presentation.
- He has said the journal holds core Vivet concepts, including the logo, calling it “the bread and butter” of the brand.
- His fashion rollout followed a 23-minute “I Quit” video that revealed Vivet and featured denim production work in Italy, which initially created confusion about his streaming plans.