Overview
- The rapper announced Cry Baby on Tuesday, opening preorders and sharing a 10-song track list for the June 5 album.
- Lead single Blackberry Marmalade arrived over the weekend with a first-person-shooter–style video co-directed by Staples and Bradley J. Calder.
- YouTube placed an age restriction on the video, and Staples urged adults to share it with younger viewers in a bid to keep its message visible.
- Press materials describe the record as built around live instrumentation, marking a sonic shift and serving as his first release on Loma Vista under Concord after past work with Def Jam and Blacksmith.
- Cover art shows a baby in an American flag diaper against a red backdrop, imagery that outlets read as overt political commentary tied to U.S. power and entitlement.