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Vignesh Shivan Says Online Negativity Hurt Love Insurance Kompany’s Theatrical Run

He blamed hostile online reviews for discouraging audiences, noting the film later found praise on Amazon Prime Video.

Overview

  • Vignesh Shivan posted an emotional Instagram note saying he is disappointed and that the film “deserved a little more generosity” from its audience.
  • He wrote that many viewers messaged him they skipped seeing the film in theatres after reading overwhelming negative commentary online.
  • The sci‑fi romantic comedy opened well but then crashed during weekdays and underperformed commercially, with outlets reporting widely varying final totals of roughly Rs 40 crore to Rs 66 crore against a reported Rs 190–200 crore budget.
  • After its Amazon Prime Video release the film drew a warmer response from viewers on OTT, which has prompted debate about how early online reviews shape box‑office outcomes.
  • The project was developed over several years, changed producers and cast during development, and Shivan says its run highlights how critics, social media and limited industry backing can determine the fate of ambitious, high‑budget regional films.