Overview
- Victoria’s Secret, which announced the move at a private event at Zenith, The St. Regis Mumbai on Thursday, April 9, 2026, named the Bollywood actor its first India-based ambassador.
- Dimri fronts the brand’s Summer Signature campaign that promotes lingerie and sleepwear designed for comfort and self-expression.
- Campaign visuals released with the launch show her in three looks featuring the label’s pink-and-white stripes and seasonal styles.
- Dimri shared the news on Instagram, writing, “Stepping into a story that celebrates every version of me,” and said the brand celebrates confidence over a single idea of beauty.
- Apparel Group India CEO Abhishek Bajpai said the brand has matured in the market and called Dimri a perfect fit, while noting this is Victoria’s Secret’s first formal ambassadorial partnership with an Indian face after earlier runway appearances by Indian-origin models.