Overview
- Victoria told The Sunday Times Style podcast this week that her 14‑year‑old daughter Harper is “working really really hard” on GCSEs and is not stepping away from her beauty interest.
- Reports say the Beckhams filed a UK trademark for the proposed brand HIKU BY Harper in late 2025, putting the idea into formal planning.
- The US Patent and Trademark Office issued an initial refusal of the US HIKU application citing possible conflicts with existing registrations, and the family has six months to appeal that decision.
- Victoria has described Harper’s struggles with acne as the inspiration for the proposed skincare line and said the project is Harper’s idea with parental involvement in development.
- The story sits inside a broader Brand Beckham pattern of early trademarking and high public visibility, and a successful appeal or amendment of the US refusal would determine whether the idea can move from planning to launch.