Overview
- Beckham announced the reissue on Instagram on Feb. 27, using the line “THE RUSH OF SOMETHING REAL” and recalling a formative 1997 trip to Italy.
- The fragrance is on sale at VictoriaBeckhamBeauty.com and at 36 Dover Street in London, with prices reported up to £245.
- Campaign images show Beckham in a plunging black dress with a prominent diamond ring, shot against coastal Italian backdrops.
- The rollout follows a public dispute involving her son Brooklyn; outlets report the related social buzz coincided with surging demand for her £104 foundation and rapid eyeliner sales.
- Recent media reports cite a 26% revenue rise to £112.7m with £2.2m pre-tax profit and say a social push sent her 2001 single to No. 1 on iTunes in the UK and Ireland.