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Victoria Beckham Opens First U.S. House of Victoria Pop‑Up as Most Family Attend and Brooklyn Stays Away

The Miami launch marks the brand's first retail location outside London, highlighting an unresolved family rift that remains public and visible.

Overview

  • Victoria Beckham opened the House of Victoria pop-up at Bal Harbour Shops in Miami on Wednesday, creating the brand's first U.S. retail presence that combines her fashion and beauty lines.
  • David Beckham, sons Romeo and Cruz with their partners, and daughter Harper attended and were photographed supporting Victoria at the launch.
  • Eldest son Brooklyn Beckham was not present and continues to publicly distance himself while promoting his own Cloud23 brand in the United States.
  • Harper, 14, debuted noticeably blonder hair and a new beauty look at the event, and recent reports that she delivered a handwritten letter to Brooklyn's Beverly Hills home are contested by the two camps.
  • The pop-up underscores a business milestone for Victoria and keeps the family dispute in the public eye, which could affect media narratives and both parties' public images going forward.