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Victoria Beckham Opens Door to Sale as Label Plans U.S. Stores

The remarks underscore a plan to build a legacy label through U.S. flagships with tighter control of in-store service.

Overview

  • Victoria Beckham said she would “never say never” to selling her fashion business, describing herself as open to the right opportunity.
  • She said the brand is moving beyond online sales with stores about to open in New York and Miami.
  • Beckham explained the store push as a way to control the customer experience from the moment shoppers enter.
  • She said the label’s revenues have passed £100 million, according to reporting on her Financial Times interview.
  • Media coverage also cites a brand valuation near £100 million, though no sale process has been announced.