Overview
- Versant announced on Monday that it has agreed to acquire sports-technology company Full Swing for $530 million in cash from Bruin Capital and minority investors.
- The companies say the deal is expected to close in the second half of 2026 and remains subject to customary purchase-price adjustments and closing conditions.
- Full Swing will be folded into Versant’s Digital Platforms and Ventures golf portfolio, and Full Swing CEO Ryan Dotters will join Versant reporting to Will McIntosh.
- Full Swing supplies advanced simulators, launch monitors and analytics, is the PGA Tour’s licensed simulator, and counts Tiger Woods as a long-time investor and ambassador.
- Versant, which spun out from Comcast this year, says the acquisition will help it grow direct-to-consumer and platform revenue and further its goal of roughly half company revenue coming from non-linear businesses.