Overview
- Netflix’s Argentina account released a short promo starring Estudiantes president Juan Sebastián Verón to market Peaky Blinders: El Hombre Inmortal.
- The script leans on double meanings that mirror Verón’s real-life disputes, including the line “Hoy es el único que se le planta a la mafia,” reported as a nod to his opposition to AFA leadership.
- Dialogue such as “¿No estaba exiliado?” and “Seis meses” echoes his recent disciplinary case while a quip about “este inglés” recalls long-running critiques from his playing career.
- The spot riffs on his likeness to Tommy Shelby and includes a wink to his son Deian with a line about the eldest “following his steps.”
- Coverage notes the ad’s rapid spread on social media and situates it within an active AFA suspension that Estudiantes says is currently paused after a TAS precautionary measure.