Overview
- Verizon quietly increased the Unlimited Ultimate plan by $5 per month for new activations, with retail staff reportedly briefed days in advance.
- The new monthly cost is $85 for one line, $77.50 per line for two lines, $63.33 per line for three lines, and $55 per line for four lines.
- The plan now includes Verizon Family Plus for device monitoring, limits, and roadside help, and Identity Secure for password management and identity alerts, and customers cannot remove these add-ins.
- Those two services would typically cost about $15 a month together, so the change lowers the combined price for people who want both.
- Current Unlimited Ultimate users keep their prior rate under the plan’s fine print, and Verizon left prices for Unlimited Plus and Unlimited Welcome unchanged.