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Verdeliss Completes 24-Hour Treadmill Run in Madrid Store for Kiprun Launch

The influencer‑athlete’s public feat functioned as a live product activation, with reports citing 250 km covered.

Overview

  • Verdeliss started at 7 p.m. on Feb. 25 and finished at 7 p.m. on Feb. 26 in the Decathlon storefront on Calle Orense in central Madrid.
  • The run served as the presentation of Kiprun’s new Kipride Max shoe, with the influencer acting as brand ambassador.
  • Coverage reports she totaled 250 kilometers, as spectators gathered outside, cheered, and left supportive notes on the glass.
  • Telecinco commentators criticized the stunt as risky and overtly commercial, even as in‑person and online support was widespread.
  • Her husband, Aritz Seminario, said she relied on energy drinks, ate every 45–60 minutes, and took brief physiological stops roughly every three to four hours.