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Vehicle Sales Rebound in Argentina as Mexico Sets a First‑Quarter Record

Expo discounts, easier credit plus price cuts spurred March gains across segments.

Overview

  • Argentina’s farm‑machinery registrations reached 437 in March 2026, up 24.1% year over year, after Expoagro deals and public‑bank credit unlocked purchases.
  • Motorcycle registrations hit a record 79,115 in March, a 54.8% jump, fueled by new delivery‑app riders and easier financing.
  • Car registrations rose to 48,972 in March, up 1.2% year over year, yet first‑quarter volumes stayed lower as brands leaned on price freezes, tax‑driven cuts and 0% loans to woo buyers.
  • Mexico sold 131,548 light vehicles in March and 381,632 in the quarter, a 3.7% rise to a record start, with AMDA crediting heavy promotions and fast‑growing Chinese marques such as Geely, MG and Jetour.
  • Automakers intensified offers in April, with Jetour cutting prices up to 12% and Honda keeping list prices steady while extending 0% financing, even as dealers warn that margins remain tight and the rebound could prove fragile after harvest season.