Overview
- Speaking at WWP Media’s BREW 2026, Varun Dhawan described asking 3,500 college students to film and post his Badlapur release-date reveal.
- He estimated the student push produced at least 7,000 views, which he said helped lock the date into people’s minds early.
- He said a “smile” meme tied to him during Border 2 kept getting reposted with the song Ghar Kab Aaoge, and producers let those posts stay despite copyright.
- Hindustan Times reported Border 2 topped ₹450 crore worldwide, a result covered alongside the meme-fueled surge in online attention.
- He is now promoting Hai Jawani Toh Ishq Hona Hai for a June 5 theatrical release, directed by David Dhawan and co-starring Pooja Hegde and Mrunal Thakur.