Overview
- Jeff Webb, 76, died after a fall during pickleball caused a severe head injury, with Varsity Spirit saying he was hospitalized on life support for two weeks before his family ended care.
- Varsity Brands and the International Cheer Union confirmed his death and praised the cheer entrepreneur as a pioneer who reshaped the sport.
- Webb built a multibillion‑dollar cheer business through camps, competitions, and apparel, sold Varsity in 2014 for $1.5 billion, left the company in 2020, and then advanced the IOC‑recognized International Cheer Union.
- He later moved into conservative media, leading Human Events, acquiring The Post Millennial in 2022 and selling both in 2025, and he was an early mentor to Turning Point USA founder Charlie Kirk.
- Tributes from Turning Point USA contrasted with online conjecture highlighted by Mediaite, while reports provide limited medical detail and note that pickleball injuries are common among older adults.