Overview
- Varenna’s municipal rules, publicized this week on Wednesday, set a dress code that bars swimwear and bare torsos from streets, shops, restaurants and squares.
- Fines for breaking the dress code are reported between €50 and €200, with some outlets also noting higher penalties—up to €400—for breaches of group-related rules.
- The new regulations also limit organised tours to 25 people, ban portable loudspeakers for guides, and forbid groups from blocking narrow historic alleys.
- Mayor Mauro Manzoni and many residents back the measures as a way to ease overcrowding and protect life in a village of about 650 permanent inhabitants that draws hundreds of thousands of visitors.
- Varenna’s move follows similar controls in other Italian destinations and could shift visitor habits, ease congestion in tight streets and change how tour operators plan stops and group movement.