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Vanity Fair Alleges Toxic Work Culture at Unwell Network Tied to Matt Kaplan

The report raises fresh questions about leadership, staff turnover, and the company’s public brand.

Overview

  • Vanity Fair published a report on Friday that cited more than 40 anonymous sources, at least 30 of whom are current or former Unwell employees, saying Matt Kaplan fostered a toxic workplace.
  • Sources told Vanity Fair and earlier Bloomberg reporting that Kaplan allegedly yelled at staff, berated employees, threatened careers, and made sexualized comments that left some workers in tears.
  • The new Vanity Fair account builds on Bloomberg’s April reporting and uses LinkedIn departure data to show several high-level executive exits and elevated staff turnover at Unwell during 2025–2026.
  • Representatives for Alex Cooper and Matt Kaplan have called the claims false and outrageous and the couple declined to speak on the record to Vanity Fair, while Cooper and Kaplan remain publicly tied to Unwell and are expecting a child.
  • The allegations put pressure on Unwell’s reputation and raise questions about how celebrity-run media companies manage internal power dynamics and protect young staff, with potential consequences for hiring, partnerships, and public trust.